For our logo assignment, I decided to create a logo that could be used for this blog, Pier 24 Design. When I decided to create a name for the blog that would be showcasing the visuals that I would create for Com 210, I wanted to pick a name that had some significant meaning to me. I’m turning 24 in a little over a month, so I will be 24 when I finally graduate from college. I liked the idea of including the word “Pier” in the name because I’ve always loved the Huntington Beach Pier. Growing up in Huntington Beach, CA, I’ve met friends on the pier, and spent parts of dates walking on the pier, and the pier has been in the background of many of our family photos. Besides going down to the beach for obvious recreational reasons, my family and I will also go down to the pier after family dinners to walk around together and attempt to “walk-off” all the food consumed. I was enrolled in the Huntington Beach Jr. Lifeguards program for 2 consecutive summers when I was in middle school and have swam around the pier at least 4 times; swimming around the pier is a mandated activity at the end of the summer for all jr. guards and upon completion you get a sticker that says “I swam around the HB Pier”.
I decided that I wanted a really clean, simple logo. I made sketches of different angles of a “pier” with “Pier 24” written next to it. I had some sketches that included the ocean but after having trouble creating a “wave shape” with the pen tool on the RSS logo tutorial, I decided against incorporating waves and the ocean in the logo. I also decided that I liked the idea of a black and white logo with maybe a minimal amount of color. I worked with the rectangle and rounded rectangle tool to create the pier and the pilings. I decided to create a small balloon using the ellipses tool and filled it with a crimson color. I used the pencil tool to create the balloon string and added an drop shadow effect to everything in the logo as well. I went with the balloon because it is a celebratory icon. I’m graduating soon (hence the crimson color) and I’ll also be celebrating another birthday soon. I also liked the idea of placing the balloon over the “i” in “Pier” because it also could serve as the dot for the “i”. Let me know what you think of the design. I’m open to any and all feedback.